A photograph of a person or group of people that capture the personality of the subject by using effective lighting, backdrops, and poses.
Basically, it’s putting fully styled “looks” together for your customer to help them make purchase decisions. Lookbooks allow you to brand yourself with a complete outfit and scenario.
Images are usually meant to accompany text and can cover a wide range of subjects. Editorials are used to illustrate a story, article, text or an idea within the context of a magazine or to embellish a certain theme visually.
An event specializing in capturing pictures of events. How you define an “event” is entirely up to you. Some people would consider weddings, concerts, and sports as part of the event.